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If you’re running an event, your users – the participants (including sponsors, speakers and press) – and their needs should be at the forefront of your mind. Seeing your event through their eyes – when you’re planning it, when you’re running it and afterwards when you’re measuring how successful it was – is important. That’s …Continue reading »
You know the saying: you can tell in the first 2 minutes if you’re going to get on with someone. Well, I think people make a similar decision at events – are they going to have a great experience, or not? The welcome a participant gets at an event can set the tone for their …Continue reading »
At Software Acumen, we divide the timeline of an event into before, during and after stages. Today I’ll talk about everything that happens before an event – and if you want your event to be successful, preparation is important. You’ll need to think about things like: goals for the event participants and their needs speakers …Continue reading »
Auto Trader first adopted agile ways of working in 2008. The following year it launched its mobile website, developing iPad and Android apps a couple of years after that. By 2013, the final edition of its printed magazine was published, and Auto Trader became a fully digital business. It’s now the biggest motoring digital marketplace …Continue reading »
I have blogged about wifi before: it’s as essential to tech events as water is to survival. Without it, they don’t work and you run the risk of the worst hashtag of all – #wififail – being tagged to your event (I have nightmares about this!). It’s a myth that conferences always have bad wifi, …Continue reading »